Euflora

Service: Branding, Website Design & Development

Platform: Shopify

About: Euflora is a biophilic design studio in San Diego. Previously known as Sweet Digs, Euflora is a owned by two Filipino women, Clarisse Saluta and yours truly! Euflora was a concept I had many years ago which started as a hobby and creative outlet. It transformed into a business partnership in August 2021 and is now a resident business in San Diego’s popular Adams Ave.

Objective: Rebrand Sweet Digs material into Euflora - keeping many products the same, but with updated imagery and copy.

Challenge: Avoid alienating Sweet Digs loyal fan base while transitioning to a new brand identity. The website also houses a number of products from a full ecommerce store, wholesale capabilities, workshops and custom projects.

Friction Points: Limited Shopify themes based on plan.

Solution:

• Use vibrant imagery for product and lifestyle photos.

• Rework the native code to create custom pages within the constraints of the theme.

• Pepper in “surprise and delight” using copy and thoughtful layout